The world has become digital first - what will it take for pharma to catch up?

Videos

A CONVERSATION WITH DR JOHN REEVES, CEO Conversation Health, and DR ANDREW RUT, CEO MyMeds&Me.

It is said that digital transformation leapt forward 10 years during 2020, with consumers first forced, and now often choosing, to conduct business (both personal and commercial) online. Patients, consumers & HCPs now expect to source medical information and report possible side effects or product issues through digital means.

Dr Andree Bates, Eularis, invited Andrew Rut to join a conversation to discuss how technology can help address the changing needs of pharma.

The discussion includes:

  • How do you balance the move towards digital interaction, versus the need for in-person interaction?
  • Would we have evolved to where we are even today without COVID-19?
  • The importance of understanding the problem to be solved, before seeking a technology solution
  • What will it take for pharma to move towards a digital-first process?
  • How do we make digital interactions meaningful today, rather than think about what may be possible tomorrow?
  • Some of the ways pharma fail, by failing to identify the part of the process where technology may make the greatest difference
  • How can pharma set practically achievable goals on the journey to become digital-first?

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